This Business of Music Marketing and Promotion is available at Amazon.
This Business of Music Marketing and Promotion b Tad Lathrop
Billboard Books, 2005. Revised and updated. Originally released in 1999."Thorough, well written, logically presented, useful, insightful ... the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry."
— Roy Gattinella, Vice President, Marketing & Sales, EMI-Capitol Entertainment" 'You don't get what you deserve,' the great jazz drummer Roy Haynes once said. 'You get what you negotiate.' Knowing what this book teaches, you are armed with the facts concerning every conceivable aspect of surviving in the labyrinthine—and often treacherous—world of music."
—Stanley Booth, author, Dance with the Devil: The Rolling Stones and Their Times"A must read for anyone wanting a successful pop career."
— Michael Goldberg, former Rolling Stone writer and editorial director, Sonicnet"I am both the owner of a music industry marketing company and a teacher at the Musicians Institute, in Hollywood, and I use this book heavily in both capacities. This is required reading for all of my students."
— Jason Feinberg
This Business of Global Music Marketing is available at Amazon.
This Business of Global Music Marketing b Tad Lathrop
Billboard Books , 2007"A must-read for anyone who wants to or already has participated in the digital music space ."
— Daniel Cheung, The Orchard"[Lathrop] gives even the inexperienced businessperson a way of thinking about his or her product. He is grounded in business practices, and it shows. ... Marketing globally is a brave new world for us in the music business. We have had the luxury of the huge market in the United States, the world's largest by far, and we are behind other industries in understanding the potential beyond our borders. Thankfully, one who reads this book carefully will have the tools to do the research necessary ... and know what to do with it."
— Dave Kopplin, California State Polytechnic University"An invaluable tool as we move toward a global marketplace. We can now share the gift of song throughout the world; [this book] will help to do this in the most effective and knowledgeable way."
— Mary Jurey, Sr. Director of Manufacturing and International Operations, New West Records"Covers all the basics, offering guidelines for profitable operations in cross-border music commerce. ... All musicians need this."
— Midwest Book Review